Co-branding based on excellence
The collaboration between Cointreau and Luneurs, a Chinese brand renowned for its pastries and ice cream creations, perfectly illustrates the art of high-quality co-branding. This alliance is based on a shared vision: to offer the public a sensory experience where excellence and creativity meet. The two brands share high standards in terms of ingredient selection, artisanal expertise, and aesthetic refinement. The aim of this synergy is to offer visitors several unique tastings based around Cointreau.
Shops decorated for the event
The world of Cointreau has been subtly integrated into the decoration of Luneurs shops: windows and counters have been decked out in Cointreau colors and posters created for the event, inviting visitors to immerse themselves in a friendly and refined atmosphere. Every detail—from displays to accessories—reflected a desire to create an immersive environment conducive to discovery and tasting. This temporary decor, which will remain in place for three months, has transformed the stores into true venues for gourmet celebrations centered around Cointreau.
Pastry workshops with Emmanuel Ryon
Highlights of this collaboration included demonstration workshops led by Emmanuel Ryon, MOF ice cream maker and World Pastry Champion. His presence added an educational and spectacular dimension to the event. Participants were able to observe the precision of his movements, discover and prepare original recipes, and taste creations that revealed Cointreau’s subtle aromas. These workshops generated genuine enthusiasm, transforming the stores into places of sharing and conviviality.
In conclusion, this collaboration has been a resounding success: the public has turned out in force, won over by the quality of the products, the dynamic decor, and the magic of the demonstrations. The alliance between Cointreau and Luneurs in China demonstrates that well-thought-out co-branding can go beyond simple promotion to become a true celebration of the culinary arts and the customer experience. The public leaves delighted, proof that this meeting between two exceptional worlds has touched hearts as much as taste buds.
