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Joost
ARIJS

Belgium’s Best Pastry Chef 2012
Chocolatier of the Year 2020 in Flanders
Patisserie & Chocolaterie, Ghent, Belgium

Joost Arijs’s career

Joost Arijs had his pastry training at Ter Groene Poorte School in Bruges. He then studied all the subtleties of the trade at Mahieu Pastry (Woluwe Sint-Pieters-Woluwe), Marc Ducobu (Waterloo), and finally, as Pastry Chef, in the best Michelin-star restaurants of Belgium: Hof Van Cleve*** (Kruishoutem).

In 2011, he set up his own pastry and chocolate shop in Gent, with his girlfriend Elke De Baerdemaeker, an establishment that very quickly conquered the public. Joost ARIJS was named “2012 Best Pastry Chef” of Belgium by the guide Gault & Millau, and “2020 Best Artisan Chocolatier” in Flanders. Today, the company employs 11 people, who form a young and highly motivated team with they enjoy working.

Purity, elegance, minimalism

For this couple who shares the same passion for pastry and chocolate factory, the purity of the products is essential: they prefer refined and pure flavours around a subtle play of textures and contrasts. Their phylosophie “Less is more” is reflected in the aesthetic of their pastries, refined and elegant. A concept applied to the entire shop, from packaging to decoration, in a sleek style with a combination of black and white which enhances their pastries, pralines, macarons and other creations in color.